Go-to-market strategy audit

Get a Comprehensive Go-to-market audit report!

Unlock the full potential of your GTM strategy with my detailed 115 touchpoint. Whether you're a B2B SaaS company or a founder aiming to understand your current marketing efforts, we’ve got you covered.🚀

We’ll start with what makes this process success and setting your desired outcomes.

🎯 Focus Areas

1️⃣ Product

💎 Value proposition
💰 Pricing & packaging
🏆 Competitive advantage

2️⃣ Customer

🔄 Customer lifecycle & roadmap
🎚️ MQL & SQL - defined funnel measurement
🚰 Funnel leak identification
🎭 Persona & Ideal customer profile
🗣️ Customer interviews and case studies review

3️⃣ Brand

🖼️ Brand identity assessment
📘 Brand guideline evaluation
💻 Website design analysis

4️⃣ Product Marketing

🧩 Product-market fit check
📈 Product maturity, positioning & messaging evaluation

5️⃣ Content & Distribution

📊 Existing content inventory
✍️ Content creation needs
🔬 SEO, social media, email, automation, landing page & website
🏛️ Content pillar & strategy development
🚦 Traffic generation and tracking assessment
📊 Conversion rate analysis
🔧 Improvement areas identification
📊 Current rankings overview
🍇 Low-hanging SEO opportunities
📈 Channel value and growth opportunity analysis
💳 Paid channel evaluation

6️⃣ Go-To-Market (GTM) Strategy

🔭 Long-term and short-term strategy review
🎯 Growth priority clarity check
📊 ROI and OKR assessment
🎯 Vertical focus evaluation

🎁 Key Deliverables

• A detailed report on the current state of your marketing function.
• Identification of gaps, opportunities, and quick wins - short-term and long-term
• A clear marketing plan and roadmap with prioritized next steps.
• An easy-to-read, actionable report.

We use our proven GTM strategy audit system, which you can access here 👉 (link).

FAQ

1️⃣ How Does It Work?

Super simple! After payment, you’ll receive a form to complete. We’ll start with an initial audit and then schedule a meeting to dive deeper - understand your goals, set success metrics, plan your execution. Using your input, available data, assets and our specialized tools, we’ll create a comprehensive performance report.

2️⃣ How Long Will It Take?

The audit process takes between 2 days to 2 weeks, depending on the company size.

3️⃣ Who Is This For?

• B2B early to mid-size companies
• Companies struggling to hit marketing goals
• Founders and CEOs needing insight into their marketing efforts & understand how to make it success.
• If you haven’t reach product-market fit and where to invest in marketing

4️⃣ Have Questions?

If you need advice or face any issues, feel free to email me at ritika@bydefaultcmo.com.

1️⃣ How does this work?
Super simple. Once you pay, you'll get a Calendly link with access to the calendar. You can book a Zoom call with me whenever you want. If you can't find a time that works for you, just shoot me an email and we'll figure it out. I keep notes after each call so we can pick up right where we left off next time.

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